Consumer Confusion and Confusion Reduction Strategies: A Case of Cambodian Mobile Phone Market
碩士 === 南台科技大學 === 企業管理系 === 96 === This research is basely replicated the consumer confusion model of Mitchell et al. (2005) to test the relationship among of demographic characteristics on consumer confusion, the influence of consumer confusion on its consequences and the influence of confusion red...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80805141977032816489 |