The Country of Origin effects on Vietnamese' Perceptions of Electronic Products- Televisions
碩士 === 南台科技大學 === 企業管理系 === 96 === A common hypothesis regarding interaction effects between brand name and country of origin (COO) in the context of Vietnamese consumers’ product evaluation judgments such as: product quality, prestige, workmanship and durability as well as purchase intention. Elect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48634679983179082706 |