The Relevance of Brand Image, Perceived Quality and Brand Loyalty in the Purchance Behavior of Jeans in Taipei
碩士 === 南台科技大學 === 國際企業系 === 96 === In recent years, due to rapid changes in the global industrial environment and the intensive competition in market, to ensure stable growth or at least survival, the enterprises mainly rely on the customer loyalty which can, to some extent, bring the market value,...
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| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91657914633629082065 |