Predictors of Trust in Online Auction

碩士 === 南台科技大學 === 資訊管理系 === 96 === Because of the characteristics of low operation cost, low entry barriers, and unlimited time constraint, there has been more and more Internet users jump into auction web site. However, there are some possible factors that influence the trust between buyer and sell...

Full description

Bibliographic Details
Main Authors: YANG SU-CHEN, 楊素真
Other Authors: 鄭菲菲
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/26240082378385548632