A Study on the Construction of Brands Evaluation Management Model -- Applying the Strategic Approach of Balanced Scorecard
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === Businesses not only have to manage their brand to be competitive against other brands, but they also need to satisfy the consumers’ demands. Many companies conduct branding, which alters their products or services, to compete with other brands and fulfill the ne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06621011452822049023 |