Tesco's Strategies for Developing Convenience Stores and Its Impacts On Small Groceries in Oxford Area

碩士 === 南台科技大學 === 應用英語系 === 96 === With UK consumers’ changing shopping patterns and lifestyles, many famous supermarket stores, such as Tesco, decided to join the convenience sector with different marketing strategies. Therefore, the march of the supermarkets threatens many small family owned groce...

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Bibliographic Details
Main Authors: CHEN CHING I, 陳靖宜
Other Authors: DA-FU HUANG
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/59267960850228075011