The Relationship between the Perceived Public Relations Media and Corporation Image-A Consumer’s Perspective
碩士 === 亞洲大學 === 國際企業學系碩士班 === 96 === The competitive trend among modern corporations does not only seek profits. Currently, corporations have gradually placed more emphasis on maintaining and enhancing corporate images. A good corporate image can promote a competitive edge for a corporation and sust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59360359904373679987 |