The influence of brand cognitive, brand value, and brand loyalty on the brand marketing effect-An example of notebook computer users and dealers in central Taiwan region
碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === This study applies Analytic Hierarchy Process (AHP) to build a multi–criteria decision model. The purpose is to evaluate the influence of brand cognitive, brand value, and brand loyalty on the brand marketing effect for notebook computer dealers to make marketing...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/96474296051365620833 |