The influence of brand cognitive, brand value, and brand loyalty on the brand marketing effect-An example of notebook computer users and dealers in central Taiwan region
碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === This study applies Analytic Hierarchy Process (AHP) to build a multi–criteria decision model. The purpose is to evaluate the influence of brand cognitive, brand value, and brand loyalty on the brand marketing effect for notebook computer dealers to make marketing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96474296051365620833 |