The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development The Marketing Segmentation of The Third Generation Mobile Telecommunication Value-Added Service And Future Development

碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === Along with the fast growth of domestic communication , the 3G mobile added-value service utilization ratio is still low in our country. The object of the study is mobile consumers in Taipei city. The study uses AIO lifestyle scale as the base of market segmentati...

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Bibliographic Details
Main Authors: Chun-Yi, Chang, 張俊毅
Other Authors: Yung-Hsin, Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/20502898858851262529