The Influences of Franchisee’ s Brand-Based Psychology Ownership on Franchise Unit-Store Job Satisfaction

碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === It’s very competitive in franchise system in Taiwan. Therefore, the primary subject for the franchisor is to keep a good relationship with franchisees. The franchisor should develop a long-term partnership with franchisees under a well interaction. The franchise...

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Bibliographic Details
Main Authors: Shao-Xiang Liu, 劉紹祥
Other Authors: Sheng-Tsung Hou
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/76227486000237191702