Explore consumers’ purchasing intention on Group buying: Base on Risk perception and Word-of-Mouth communication
碩士 === 亞洲大學 === 資訊與設計學系碩士班 === 96 === According to statistics, the total amount of online purchasing reached tens of billions. In recent years, group-buying becomes very popular and it means to purchase stuff through a group of consumers together in order to share risks and lower the price. Many stu...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37163283132329899002 |