THE EFFECT OF STORE ATMOSPHERE AND SERVICE ON CONSUMER’S MOOD – THE CASE OF SPA

碩士 === 東海大學 === 管理碩士在職專班 === 96 === With the tremendous growth of the spa industry and the vast usage of the word “spa”, the definition of spa industry was becoming quite blurred in Taiwan, same as in North America. Such as beauty salon、hair salon、massage center even fitness center and swimming pool...

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Bibliographic Details
Main Authors: Chou, Li-Chun, 周麗春
Other Authors: 張國雄
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/21943645221851303788