A Study for Key Factors of Selection Criteria of Consumer Purchasing Investment-Oriented Insurance Products─AHP Application
碩士 === 東海大學 === 企業管理學系碩士班 === 96 === We use the Analytic Hierarchy Process (AHP) to investigate key factors of selection criteria that consumers considered while purchasing investment-oriented insurance products, and a hierarchy structure is constructed. Domestic studies devoted to the purchase of i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75052874364713498077 |