A Study for Key Factors of Selection Criteria of Consumer Purchasing Investment-Oriented Insurance Products─AHP Application
碩士 === 東海大學 === 企業管理學系碩士班 === 96 === We use the Analytic Hierarchy Process (AHP) to investigate key factors of selection criteria that consumers considered while purchasing investment-oriented insurance products, and a hierarchy structure is constructed. Domestic studies devoted to the purchase of i...
Main Authors: | CHIEN PIN JEN, 簡彬任 |
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Other Authors: | 周瑛琪 |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/75052874364713498077 |
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