The Relationship Marketing of Nonprofit Organization: The Case of Alumni’s Donation
碩士 === 東海大學 === 國際貿易學系 === 96 === In recent years, most universities (especially the private ones) in Taiwan ran into direct confrontation with a two-fold dilemma—tougher competitions and more stringent financial difficulties. Stagnant economic situations coupled with the sprouting numbers of newly...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33810818180835448553 |