Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
碩士 === 東海大學 === 國際貿易學系 === 96 === Drawing on the「Value－Attitude－Behavior Model」, we regard materialism as a value, consumer innovativeness as an attitude, group influence behaviors(opinion leader and market maven) as behavior. This article addresses how materialism affects consumer innovativeness, i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43235842788062358978 |