Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness

碩士 === 東海大學 === 國際貿易學系 === 96 === Drawing on the「Value－Attitude－Behavior Model」, we regard materialism as a value, consumer innovativeness as an attitude, group influence behaviors(opinion leader and market maven) as behavior. This article addresses how materialism affects consumer innovativeness, i...

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Main Authors:	Chen Yi-Hsuan, 陳怡瑄
Other Authors:	張國雄
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/43235842788062358978

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spelling	ndltd-TW-096THU003230102016-05-16T04:09:52Z http://ndltd.ncl.edu.tw/handle/43235842788062358978 Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness 物質主義與群體影響行為-消費者創新性之中介角色 Chen Yi-Hsuan 陳怡瑄碩士東海大學國際貿易學系 96 Drawing on the「Value－Attitude－Behavior Model」, we regard materialism as a value, consumer innovativeness as an attitude, group influence behaviors(opinion leader and market maven) as behavior. This article addresses how materialism affects consumer innovativeness, in turn, opinion leader and market maven. We tested our hypotheses using survey data from a sample of 255 respondents who had experience shopping online. The results reveal that (a) materialism is positively related to consumer innovativeness, (b) consumer innovativeness is positively related to group influence behavior, (c) consumer innovativeness mediated the relationship between materialism and group influence. 張國雄 2008 學位論文 ; thesis 0 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 東海大學 === 國際貿易學系 === 96 === Drawing on the「Value－Attitude－Behavior Model」, we regard materialism as a value, consumer innovativeness as an attitude, group influence behaviors(opinion leader and market maven) as behavior. This article addresses how materialism affects consumer innovativeness, in turn, opinion leader and market maven. We tested our hypotheses using survey data from a sample of 255 respondents who had experience shopping online. The results reveal that (a) materialism is positively related to consumer innovativeness, (b) consumer innovativeness is positively related to group influence behavior, (c) consumer innovativeness mediated the relationship between materialism and group influence.
author2	張國雄
author_facet	張國雄 Chen Yi-Hsuan 陳怡瑄
author	Chen Yi-Hsuan 陳怡瑄
spellingShingle	Chen Yi-Hsuan 陳怡瑄 Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
author_sort	Chen Yi-Hsuan
title	Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
title_short	Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
title_full	Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
title_fullStr	Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
title_full_unstemmed	Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness
title_sort	materialism and group influence behaviors: the mediator role of consumer innovativeness
publishDate	2008
url	http://ndltd.ncl.edu.tw/handle/43235842788062358978
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Materialism and Group Influence Behaviors: The Mediator Role of Consumer Innovativeness

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