A Study of Marketing Channel Impact on Marketing Performance – The Analysis of the Game Theory
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === Traditional research identified equilibrium marketing channel competition and coordination by using a classical demand function, and classical economic theory often ignored transaction costs. This research develops channel decision marking when transaction...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rte7mb |