The Development of Brand Extension Dilution Effects Scale
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === In recent years, the enterprise regarded brand extension as the one of important brand strategies, the use “brand extension” may obtain the benefit or have the risk. For example, when the new product lets the customer is disappointed, it is possible for cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q53f2j |