How Motives, Medium Attributes and Using Behavior Affect Choices of Online WOM Medium
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === Through finding the factors which affact choices of internet medium, getting three possible factors are motives、medium atrributes、using behavior. Construct the queationary and using 319 samples to analyze relationship between 3 factors by SPSS and get conclu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2332fz |