The Effects of Corporation Acquisition, Brand Equity and Channel Strategy Integration on Brand Performance –An Empirical Investigation of Internet Service Industries
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === Enterprises are facing increasingly fierce competition with the market opening and trade liberalization, in order to maintain growth and even survival, resulting in global acquisitions prevalence of Commerce, the Ministry of Economic Affairs press release po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zskfed |