A Study on Brand Strategy, Brand Experience, Customer Satisfaction, Customer Loyalty and Brand Performance - An Empirical Investigation of the Biotechnology Medical Beauty Industry
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === Following by improvement of technology, development of national economy, rising of income and approaching of aging society, people change their attitude toward healthy. Nowadays they not only require to live longer, but also live healthier and prettier. Espe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3j5pa6 |