Relationship between Brand Value proposition and Brand Equity - An Experiential Marketing of Clothing Brand
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === In recent years, brand research is always an issue which academia and practitioners care about. In the past, enterprise’s value was constructed in its productivity. Nowadays, however, enterprise''s value depends on the brand building and developmen...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hg4434 |