The relationship between emotional marketing and customer voluntary performance－The mediating roles of customer perceived price fairness and customer satisfaction
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === Emotional Marketing is the trend of development of contemporary corporation, and also the critical factor of value delivering and customer satisfaction creating. Experiential marketing focus on the experience of service encounter environment in the past, ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9uj348 |