The Impacts of Brand Community on Purchase Intention and Loyalty -Brand Community Identification and perceived risk as the Mediator
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === For a brand-oriented company, sponsoring a brand community is undoubtedly the most effective marketing method. What prove to be even more effective, however, are the voluntary brand communities that require no company resources. In these voluntary brand com...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b6vvfg |