7-ELEVEN: Convenience on the purchase intention of consumers the influence take icash premium promotion and icash price promotion as the moderatorand
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === In recent years, according with changing life style, the number of the chain-like convenience stores has increased extremely. Now the density of convenience store in Taiwan became crown of the world. Convenience store’s commodity homogeneity and the price d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5fhut9 |