An Experiment of the Relationship between Cognitive Dissonance and the eWOM providing: set the Upward and Downward Social Comparison Information as Moderator
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === The past traditional Word-of-Mouth (WOM) researches show when people feel uncertain or have negative comment to products they purchase, they always compare their decisions with the other people or give their negative comment about the products as an outlet...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k852dr |