The Persuasive Effect of Internet Negative Messages and Enterprise Response Strategies
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === The purpose of this research is using persuasion effect to identify the relationship among negative product messages, enterprise response strategies and consumer attitude. Therefore, we have an interest in comparing influence between the publicity and comm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72872m |