Social Marketing Strategies and their Effect: A Case Study of Deposing A-Bian Movement
碩士 === 淡江大學 === 公共行政學系公共政策碩士班 === 96 === Kotler & Zaltman introduced the concept of social marketing in 1971. Marketing, they believe, can not only be applied in the area of business, but also be extended to the area of managing non-profit organizations. Nowadays, many public and non-profit or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42795522757145651599 |