Website and Political Marketing－A Case Study on Inn-Cho Ma’s Official Website
碩士 === 淡江大學 === 公共行政學系公共政策碩士班 === 96 === The purpose of this study is to examine whether official websites, as a political marketing tool, can influence public images of politicians. The ultimate goal of political marking is to get votes which are determined by voters’ perceptions of candidates’ pol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18419122527884416089 |