A Study on the Motivation of Purchasing Skin Care Products by the Female Consumers

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === Due to the increasing demand of skin care products by the female consumers, the toiletry retailers must compete with others to provide desirable products to satisfy the needs of female consumers. The objectives of this research are to study the motivation of...

Full description

Bibliographic Details
Main Authors: Wen-Hau Chang, 張文華
Other Authors: Yueh-Hua Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/56440963086006977185