The Impact of Mobile Phone Brand and Production Country Image on Consumer’s Purchase Intention
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === To meet with the fierce competition in global mobile phone market and get more flexibility on marketing strategy to increase market share, all of five major manufactures have been trying to shorten the distance between market and the factory. The trend results...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14841342688337311381 |