The Effects of Service Value, Switching Costs and Technology Readiness on Consumers` Purchase Intentions in Voice over IP (VoIP)
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === The Voice over IP (VoIP) develops rapidly in recent years. The consumption and market value increases gradually each year, and the differences of VoIP service are becoming less and less among operators. If business wants to be successful in this market, the mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90979217321668983015 |