A study on the competition and cooperation in IC channel
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === In this study, the nonzero-sum game theory of co-opetitive behaviors is introduced for the competitive relationship between the original IC manufacturers and distributors, while the definition of channel power proposed by Stern and El-Ansary (1972) and the rel...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/90673287741847905202 |