A Study of Telecommunication Brand Equity – From the View of Brand Value Chain
碩士 === 淡江大學 === 企業管理學系碩士班 === 96 === As the development of the information technology, mobile communication becomes an essential part in our daily life. In terms of Taiwan, since the ministry of transportation and communications had made portable numbers open to users from October 2005, it becomes a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88vefj |