The analysis of the Relation Marketing in the Life Insurance Company of Taiwan-An exploratory study of the application in High-Tech industry.
碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 96 === The concept of relationship marketing is originated from industrial or organizational marketing and has been widely applied in the sector of service industry recently. It is to build the constant and long-term relationship between customers and enterprise in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/sr4rdp |