The Influence of Product Aesthetic Attributes on Customer''s Willingness to Buy --- An Example of Perfume for Men
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 96 === Prices and functional demands are not the major roles of 21 century anymore. The company can only win customer’s preferences by providing them aesthetic experiences related to the companies, products or services, so that makes marketing aesthetics become mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09165262571801024449 |