A Study of the Influences of Gender Factor on Customer’s Perception of Experiential Value in the Field of Experiential Marketing—The Example of Aromatherapy Industry
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 96 === Since the SPA service been subsumed one of the priority industries in our country in 2006, it brings the opportunities for the market. The output value of SPA service has at present surpassed 25 billion NT Dollars in Taiwan, and the rate of growth is 25 perc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hz889a |