THE STUDY OF ONLINE CUSTOMERS’ PURCHASING BEHAVIOR AND THE RECOMMENDATION STRATEGY
博士 === 淡江大學 === 管理科學研究所博士班 === 96 === Comparing with the traditional store, the online store can keep the track of customers’ purchasing records and personal information. By analyzing these customers’ records, online store can have a better understanding of their customers’ profile and purchasing be...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91764478394911323298 |