A Study of Relationship Among Store Image, Customer Satisfaction, Customer Loyalty, and Product Involvement of Sports Goods Stores in Taipei Area.
碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === As the increase of people in all kinds of sports, the selling channels of sports goods are expanding fast, especially the sports goods stores. In order to satisfying customers, sports goods stores can be simply divided into two types according to the selling pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72774075175303020880 |