The Comparative Study of Consumers’ Decision-Making Behavior in Coffee Chain-Stores—The Empirical Study of Starbucks and 85℃
碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === The culture of coffee is from European and the United States. In recent years, the demand of coffee has been increased due to the influence of Westernization. During the last several decades, many overseas coffee shops had entered the domestic market. Uni-Presid...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66910382740763445919 |