The relationship between channel strategies and performance for information middlemen

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 96 === The study aims at analyzing the impact of managing performance come from two key factors both of product strategy and distribution strategy in Taiwan domestic market.Under the philosophy of 「Winner is who grasps distribution channel」 ,this study is taking...

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Bibliographic Details
Main Authors: Ching-Yi Lai, 賴靜宜
Other Authors: Peir-Chyi Lii
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/44563635606454079469