| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 96 === The study aims at analyzing the impact of managing performance come from two key factors both of product strategy and distribution strategy in Taiwan domestic market.Under the philosophy of 「Winner is who grasps distribution channel」 ,this study is taking major players of Taiwan information distributors, Acer Co. and Synnes Co. as the study objects ,by using the method of data observation and deep interview in order to make this qualitative research.Based on the study of relative influence in two object companies’ product and distribution strategy affect to the sales performance, probe into the conceptual structure among the inter-influence of composition of distribution channel, product competitive strategy, strategy of type of distribution channel, and performance of distribution channel. Study conclusion discussed with literature on theory and practice .Confirm problems which Taiwan domestic information agents are facing in distribution channel management and diversity competitive strategies which were adopted by agents to deal with those issues. Sum up the suggestions result in site involve ,observation and interview ,those suggestions to agent can be utilized in agents’ practical distribution channel management even for the reference. For researchers can do further study base on the result of this study.Concrete targets of this study are:
1.Study the inter-influence and inter-relationship among product strategy, way of competition in distribution channel and performance of distribution management.
2. Analyizing the different distribution channel strategies adopted by different type of information product agents and under the various relationship in information product industry , and analyzing different type of agents take various product and distribution strategies will result in what kind of inter-influence and compare those impact and performance.
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