Pricing & Channels: A Case Study of Taiwan Imported Dairy Products

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 96 === This research used in-depth interview method to study the following 5 topics for Taiwan Imported Cheese Industry: The impact of pricing and channeling strategies on the success or failure of agents; The relationship between Pricing and Channels; How to im...

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Bibliographic Details
Main Authors: Mei-Chuan Yu, 余美釧
Other Authors: Chin-ting Tsai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/98022011345876932598