The study of Purchase Intention of TV Game Player From exclusively holding perspective
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 96 === TV game business of the world has been dynamically flourished ever since Nintendo marketed FC (Family Computer) in 1983. In Taiwan, few theses focused on related topics, and those published ones laid particular stress on purchasing behavior so as to attra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54248697791547412346 |