A Study of Junior High Cram School Parents’ Perceptions of Cram Schools’ Marketing Strategies and Customer Satisfaction in Taipei City

碩士 === 淡江大學 === 教育政策與領導研究所碩士班 === 96 === The purpose of this study was to investigate junior high cram school parents’ perceptions of cram schools’ marketing strategies and customer satisfaction in Taipei city. This study was conducted through questionnaires. The questionnaires were derived...

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Bibliographic Details
Main Authors: Wei-Cheng Liao, 廖瑋成
Other Authors: 陳錫珍
Format: Others
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/txmv36