A Study on Brand Image to Purchase Intentions on Consumers of NIKE Sport Products－A Confirmatory Model
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 96 === The main purpose of this study was to construct the consumer behavior model of brand image to purchase intentions on consumers of NIKE sport products. The study adopted questionnaire method, aiming the consumers who had ever bought the NIKE sports product as th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69573491138912009558 |