A Study on the Effect of Brand Image on Customer Loyalty of Badminton Racket Consumers in Taipei City –A Confirmatory Model
碩士 === 臺北市立教育大學 === 體育學系碩士班 === 96 === The purpose of this study was to explore the relationships of brand image, brand equity, customer satisfaction, and customer loyalty of badminton racket consumers. The subjects of the study were the badminton racket customers who played badminton on indoor cour...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92778004145432906181 |