A Study of Service Quality, Perceived Value Model and Reperchase Intentions of Super Basketball League Spectators-A Confirmatory Model

碩士 === 臺北市立教育大學 === 體育學系碩士班 === 96 === The purpose of this study was to explore the correlations among service quality, perceived value model and repurchase intentions of Super Basketball League(SBL) spectators. The self-developed questionnaire were administered to 407 SBL spectators in Hsinchuang s...

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Bibliographic Details
Main Authors: Peng Szu-chia, 彭思嘉
Other Authors: Hsia-Ling Tai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/12492202933341674458