A Descriptive Study of Database Marketing, Management, Internal Relationship, and Integrated Marketing Communication among Professional Baseball and Basketball Leagues in Taiwan
碩士 === 台北巿立體育學院 === 運動科學研究所 === 96 === The purpose of this study was to analyze the present situation of database marketing, management, internal relationship, and integrated marketing communication among professional baseball and basketball leagues in Taiwan. In addition, this study compare differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59912658042723134551 |